Addressing Gaps in Customer Value Perception as a Founding PMM

Here's my take on what to do as a founding PMM when we discover a gap between what a startup thought customers valued and what they actually said. https://www.linkedin.com/posts/tanwistha-gope_productmarketing-positioning-gtmstrateg[…]m=member_desktop&rcm=ACoAAAzspQ4BmWl_njulb2QiLbKpM9mEgmp3Bs4