Here's my take on what to do as a founding PMM when we discover a gap between what a startup thought customers valued and what they actually said. https://www.linkedin.com/posts/tanwistha-gope_productmarketing-positioning-gtmstrateg[…]m=member_desktop&rcm=ACoAAAzspQ4BmWl_njulb2QiLbKpM9mEgmp3Bs4
Happy Sunday beautiful people! I hope you all are having a good Sunday. I took out time to build an interesting piece of content. Over the past few weeks, I’ve shared frameworks covering the most common and painful pitfalls in early-stage GTM. Today, I published a blog that will hopefully serve as a quick GTM playbook on how to stop guessing and find your true ICP using data from your happiest customers. Do give it a read and share your thoughts. https://www.linkedin.com/posts/tanwistha-gope_from-guesswork-to-growth-engine-a-data-driven-activity-7393236197340319744-E6ue?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAzspQ4BmWl_njulb2QiLbKpM9mEgmp3Bs4
👋 Hello everyone! Excited to connect and start new conversations. 💼 What I do: I’m a full time PMM working as the Dir. of PMM at FirstHive IN and US focused Customer Data Platform. I am looking for Product Marketing consulting opportunities and hence exploring new projects after years of working full-time in SaaS. My focus is on helping data-heavy, ROI-driven products find their positioning, sharpen GTM execution, and build marketing systems that scale. 🌍 Where I’ve worked: I’ve partnered with teams across EU, US, APAC, and India, supporting Seed to Series B startups in CDP, AdTech, MarTech, Analytics, and Master Data Management — though I’m always open to adjacent spaces. 💡 What I offer & what I’m looking for: Over 13+ years in Product Marketing, I’ve seen a common pattern across early-stage SaaS teams:
Some don’t realize why PMM is critical yet.
Some know they need one but don’t have the bandwidth.
Others have a PMM function that’s tactical or misaligned with growth.
That’s where I come in — I help teams: ✨ Turn complex data narratives into clear, ROI-backed positioning ✨ Align messaging across product, sales, and leadership ✨ Build scalable GTM playbooks grounded in adoption insights and measurable outcomes I’m looking to partner with early- to growth-stage SaaS founders, GTM leaders, or investors who want to strengthen or reboot their Product Marketing motion. 🔗 Let’s connect: Email: [email protected] LinkedIn: linkedin.com/in/tanwistha-gope 🌸 Something unique about me: I love simplifying complexity — whether it’s a data model or a brand story — and turning it into something people get. That’s my version of creative joy. — Tanwistha Gope Data-Driven Product Marketing | Turning Complex Products into Measurable Growth Stories
