Introducing a Slack-Based Practice Coach to Boost Sales Rep Training and Performance

Hey everyone, I've been looking closely at why sales teams invest tens of thousands of dollars into training programs, only for reps to slide back into "winging it" on high-stakes calls. According to Gartner, sellers forget up to 70% of training within a week. The root cause usually isn't the methodology itself—it’s the workflow friction. Reps won't log into a standalone web app or a manager-monitored learning management platform to practice right before a busy day of calls. It feels like surveillance, not space to fail and learn. To solve this, my team and I have been building something lightweight: a practice coach that lives entirely inside Slack. Before a calendar event, it runs a 2-minute prep cycle using explicit methodologies (e.g., did we identify the economic buyer? what are our SPIN questions for this champion?) and lets the rep text-roleplay against realistic, hyper-customized buyer personas (like a "Skeptical CFO" or "Procurement Hammer") right in a Slack thread. We're kicking off an invite-only pilot program and are looking for 3–4 sales leaders to join us as design partners. If this problem resonates with you, drop a comment below or shoot me a DM. Would love to jump on a call 🙂\