The four eras of Apple. It was ‘only’ 2010 when we used to get excited about iPhones and queue up for phones!
Why Q? because we could do stuff that mattered and was cool.
I put together a video story of the four eras of Apple:
The “So Much Awesome” Era
The “Not Much Has Changed” Era
The “Object Range” Era
Into today: The “WTF Is Left to Talk About?” Era
Its fun to see how much has changed in how we all make decisions and how a powerhouse like Apple, lost it way. The 2025 stuff is bizarre!
https://medium.com/data-and-beyond/the-four-eras-of-apple-and-the-slow-death-of-purpose-ada62b6486ab
