Improving Market Positioning and Competitive Strategy for Product Teams and Founders

Something I've been noticing lately when speaking with founders and product teams is how often strategic decisions are made with very limited visibility into the competitive landscape. Many teams have great internal knowledge, but the external perspective on markets, competitors and positioning is often missing. A lot of my work recently has been around helping teams map these dynamics and identify blind spots before they make bigger growth or product decisions. If anyone here is currently thinking through questions around market positioning, competitors or strategy — always happy to exchange perspectives. We also sometimes support consulting teams in a white-label model when deeper analysis is needed.