Lightbulb: Custom AI Software and Automations for GTM Teams with Complex Workflows
About 6 months ago I started Lightbulb to do fractional GTM and RevOps work for startups. When I looked back at what actually moved the needle for clients, it was almost always the custom work: internal tools and agents built around how a specific team operates. So I rebuilt the company around that. Lightbulb now builds custom AI software, agents and automations for GTM teams. The sweet spot is the messy internal workflows no SaaS tool quite fits, like commission reconciliation, deal approvals, sales ops support, or follow-ups that slip when reps are in back-to-back demos. The new site is live: lightbulb.com I'd love this group's honest take on the positioning:
- 1.
Is it clear what we do within 10 seconds?
- 2.
Does "custom build instead of another SaaS tool" land, or does it sound like a harder sell?
- 3.
Is anything confusing or missing?
Happy to give feedback on yours too and be a resource for anyone here (DMs always open!)