Connecting E-commerce Professionals: Insights & Best Practices

Hey everyone, I’m Guillermo Zelasco, an e-commerce & CRO specialist with over 10 years’ experience across Shopify, WooCommerce, Magento and VTEX. I’ve had the chance to collaborate with teams at Prada Group, Telefónica and a range of agencies—where I noticed one constant: even well-built stores hit unexpected roadblocks in the user journey. Tiny friction points add up, and the fun part is spotting them and crafting simple, data-driven tweaks. I’m here to: • Network with fellow e-commerce buffs in the US & Canada • Share CRO & UX insights—heat-map tricks, hypothesis frameworks, test ideas • Learn from your experiences, challenges and success stories No pitches—just a community of practitioners exchanging tips, feedback and best practices. Feel free to ping me if you want to brainstorm an experiment, review a user flow, or simply chat about the latest trends in online retail optimization. Looking forward to connecting and growing together! 🚀