Impactful Growth Experiments and Funnel Optimization Insights from Revenue Growth Expert

Hi everyone! 👋 I’m Rachel from Lusha, based in Tel Aviv. I lead the Revenue Growth team, and my team acts as the architects of our GTM funnel — from acquisition through conversion and expansion. I work primarily in a PLG B2B environment and am passionate about designing, optimizing, and scaling growth across the entire funnel. I’m excited to both learn and share growth hacks, experiments, and tools that help maximize revenue impact and funnel efficiency. Curious to hear — what’s been the most impactful growth experiment you’ve run recently? On a personal note, I’m married, a mom of four girls, have two dogs, love running and meditation, and my dream adventure is trekking to Everest Base Camp 🏔️ Happy to connect — here’s my LinkedIn