The Power of Branding: When Names Define Meaning

When a name replaces the thing it originally meant, just know you’ve won. Someone randomly said Apple beside me, and I thought about the brand first before the fruit. That’s years of consistent branding, storytelling, and design doing their job. You don’t just sell a product, you own the meaning. This is the kind of branding that really fascinates me. I’m Shaft, a brand designer & strategist, I design brands that people don’t just see but remember. If you’re building something meaningful, send a DM let’s build together. Here's my portfolio behance.net/oluwanifemiajisafe