That makes a lot of sense, once there’s signal, the biggest risk really is misalignment, not lack of effort.
What I’ve seen kill momentum at this stage is when GTM execution is solid, but the story + positioning lag behind the revenue systems, so teams ship fast but slightly off-target.
Most of my work sits right in that gap also, tightening the narrative, value hierarchy, and visual system so sales, marketing, and product are all pulling in the same direction under pressure, especially when speed matters.
If you’re open to it, I’d be curious to look at how the offer is currently framed (landing page, deck, or sales copy) and share where clarity could unlock faster execution. Even a quick pass usually reveals where friction hides.