Mastering B2B Sales: Insights from Marketing to Sales Collaboration

·Dec 02, 2025 07:50 PM·

📓 Bio: Just finished my master thesis about "The Collaboration between Marketing and Sales" at the company I work at. Super interesting topic and got me my new job in Sales Enablement starting next year. 📍 Current Location: Münich, Germany LinkedIn URL: www.linkedin.com/in/hannah-sehr 💼 What do you do? Sales Enablement, Marketing and Sales Alignment 🎬 Activities / Interests: Cooking, Hiking, Being Outdoors 💬 Let's talk about: Sales Enablement Programs, Bridging the gap between Marketing and Sales to boost the sales engine. How to create a collaboration platform between the two departments.

1 comment

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Sourabh A.
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Welcome Hannah! Great to have you here. Finishing a thesis on Marketing–Sales collaboration and moving straight into Sales Enablement is an amazing transition — and such an important space. Alignment between those two teams is often the biggest unlock in the entire GTM engine. I’m Sourabh. I work across GTM and RevOps, so always happy to swap notes on enablement programs, cross-team workflows, or anything that strengthens handoffs and collaboration. Looking forward to connecting. Best, Sourabh (panopticanalytics.com) LinkedIn: https://www.linkedin.com/in/sourabh85/

Sourabh A.
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Welcome Hannah! Great to have you here. Finishing a thesis on Marketing–Sales collaboration and moving straight into Sales Enablement is an amazing transition — and such an important space. Alignment between those two teams is often the biggest unlock in the entire GTM engine. I’m Sourabh. I work across GTM and RevOps, so always happy to swap notes on enablement programs, cross-team workflows, or anything that strengthens handoffs and collaboration. Looking forward to connecting. Best, Sourabh (panopticanalytics.com) LinkedIn: https://www.linkedin.com/in/sourabh85/