Balancing Signal Recency and Volume for Effective B2B Targeting: Insights from a CTO in Sales Tech

👋 Hey RevGenius — Yann from Paris. I’m the CTO side of a B2B data company called LoneScale. We track job changes, new hires and hiring signals, the kind of stuff that makes a “cold” email land like a warm intro. A weird thing about being a technical founder in a sales tool space: I spend half my time in Python notebooks looking at signal decay curves, and the other half on Zoom with RevOps leaders who explain why my “obvious” feature is actually useless. That second half is why I’m here. What I’d love to learn from this group: - How you weigh signal recency vs signal volume when building target lists - The tools you’ve quietly killed because they sounded great but didn’t move the needle - War stories on Clay, Apollo, ZoomInfo replacements that actually worked In return I can geek out on data quality, waterfall enrichment internals, or what 5 years of building outbound infrastructure has taught me about what NOT to build. 🔗 LinkedIn: https://www.linkedin.com/in/yann-aleman/ 🏃 Outside work: trail running and losing races to my 5yo.