Hello everyone ๐ I am Sucha working as a content specialist for a B2B SaaS marketing agency. Looking forward to learning from all of you and also ranting about algo changes here haha. I hope to find guidance here and learn from all of the combined experience. Lets connect on Linkedin - https://www.linkedin.com/in/suchandana-patoa2212/ This is my place of work - www.pipelineroad.com
webinars give us two things:
a target list to send slow-drip nurture sequences to
content to then repurpose for other platforms
Recordings of webinars can also serve as a lead magnet for people who don't attend the webinar
in case of promotion of webinars:
Depending on the industry, different forums, groups, and communities are the best way to get visibility for your webinar
Outbound campaign. For this, a standard list building for prospects is important to target for these webinars.
Retargeting is the best strategy for webinars. Tools like Rb2b also give you access to website visitor info
In case of webinar awareness, try committing to a series. Try inviting speakers from outside the org to borrow their audiences.
You should also focus on good personal branding for each of the involved members. People like looking up the speakers if they discover a webinar. So seal that gap
Hey, thanks for your response. I'm looking to understand how B2B SaaS companies track effectiveness of webinars & repurposed content?
Sure, tell me a little bit more about your concerns - Sorry i just saw this message
๐๐ฝ Hello Suchandana. I'm looking to understand how Content Marketing teams promote Webinars/Content & also understand the domain/problem space better from Content Marketers. Would you be up for a chat? Thanks.