I noticed people naturally become defensive about this topic. Itβs completely understandable. I stop myself from doing that too. It ain't fun hearing that a skill you spent years mastering 'may go extinct.'
But from research I've done it's happened throughout history (it's just never happened this fast).
Almost everyone in this community is currently doing a job that replaced someone else's 'old way.' The titles we hold onto today as our identity were the 'disruptors' a few years ago. Don't believe me?
UX/UI became a mainstream standard only about 15 years ago, evolving out of (and replacing) traditional Graphic Design in tech.
RevOps, as we know it today, is barely a decade old.
Demand Gen... lol we essentially invented that term about 7/8 years ago to replace the old Lead Gen model.
Other roles like Content Marketing & AE have existed for a century, but the way we do them today is completely different than just 15 years ago.
Iβm giving this context so we can free ourselves to evolve. Just as people did or didn't 20 to 40 years ago, we have two choices: learn the new systems, or let the market 'outgrow' us like it happened gradually to those from years ago we replaced.