Samuel T.

Eric H. lead source and campaigns that originated is a big factor. Every time we ran ads on FB or IG to get webinar registrations, we get sign ups, but horrible leads, mostly no show or uses personal emails. Leads that came to our website and signed up for an upcoming webinar, they attend and end up book follow up meetings. So same event but sources were totally different so was the end outcome. You can’t blame the sales people for not following up on webinar leads when they get so many and majority came from some social ads.

Has anyone been able to validate a drop in organic traffic or inbound conversions over the past few months due to the demand for AI tools? We’re seeing some signs that AI tools might be shifting discovery behavior, but I’m curious what you’re seeing on your end. Are you getting any measurable lift in visibility from ChatGPT, Perplexity, or other AI platforms? And for those experimenting with AEO (Answer Engine Optimization), how are you tracking performance or KPIs? Would love to know if others are seeing similar patterns or something completely different. Benjamin H. any insights?

We have found Avoma to be very useful for sales team. It natively integrates with HubSpot and can give objective score on call performance

Has anyone been able to validate a drop in organic traffic or inbound conversions over the past few months? We’re seeing some signs that AI tools might be shifting discovery behavior, but I’m curious what you’re seeing on your end. Are you getting any measurable lift in visibility from ChatGPT, Perplexity, or other AI platforms? And for those experimenting with AEO (Answer Engine Optimization), how are you tracking performance or KPIs? Would love to know if others are seeing similar patterns or something completely different.