Eric H.

happy to chat, as we do this kind of work

someone mentioned a fractional sales leader or CRO which is a great option. Fractional help does not have to mean long term, it can be just those early stages and then you can run with it yourself

getting over that first hump is always the hardest. Some things that may help are a tight ICP so that you are hunting for the best early clients, a pricing model that incents those early clients that you can then pivot from as you no longer need to, and an experienced sales coach to help you move from lead to close without losing them along the way.