Roozbeh F.

💎 GTM GEM: The Chameleon Effect I found this study about “nonconscious mimicry” quite interesting. Basically, when you subtly mirror someone’s tone or gestures, they like you more (and never realize why). 😅 It’s called the Chameleon Effect, and I think it’s gold for GTM folks:

Thinking of testing this with half the team for a couple weeks. Let’s see if mirroring actually moves next-step rates or CSAT. And of course: Echo, don’t copy. That’s the magic.

Too many great products lose users in the onboarding gap. After building Clevera and testing hundreds of clips, here’s what actually gets users to act 👇 ✅ Hook in the first 5 seconds - start with the user pain (“Ever lost data syncing Slack?“) ✅ Keep it short - 30–60s max for one clear outcome ✅ Narrate intent, not clicks (“Let’s connect Slack so updates sync automatically”) ✅ Add captions + a quick CTA (“Now you’re set - try it yourself”) 🚫 Skip long intros or logo screens 🚫 Don’t show every step - show what success looks like 🚫 Don’t ignore audio or pacing And finally make it like a story. Your goal isn’t to teach everything.

I use Apollo for outreach, but recently ran into something weird: Literally wasted hours searching for a way to re-order sequences. All videos are out of date. So I recorded this video for anyone else stuck in this rabbit hole. Here’s how:

📚 Free GTM resource drop Came across a solid free ebook and I though I’d share it here. It breaks down the essentials of positioning, segmentation, and execution in a pretty digestible way. If you’re shaping or refining GTM plans, worth skimming. No fluff, just a straightforward playbook. Hope it’s helpful.

Nothing kills trust faster than fake social proof.

Instead of faking it, make real proof easier to find:

👉 No customers yet? Use your own story as the first case study. show how you solved the problem for yourself. People can smell fake from a mile away. Real proof (no matter how small) scales way better.

Hey guys! I’ve been experimenting with AI to shrink long help docs into short narrated videos (auto-script + voice, no mic). If you’ve got a how-to doc, FAQ, that feels way too long or wanna turn into video, drop it in. I’ll send back a short narrated video version so we can see if it lands better.