George C.Marylou Tyler as more of a sales people leader than a GTM leader, I am not a big fan of "passive aggressive Slack reminders" or "naughty boards".
Jeremy S. nailed it with his #3 the WHY.
treat AE's like adults, not children.
we ALL appreciate a WHY for our jobs/tasks...so let's provide that to our teams...it's the least that we can do.
I use Chat/Claude to scrape for target accounts (based on firmographic data). Upload to Airtable. Airtable syncs with Evergrowth.com for enrichment (Clay for n00bs), which syncs to HubSpot (for sequencing only - and cuz I have a free for life alumni license), which syncs to Day.ai.
for me, as a one-man CRO/Head of Ops for a 7 person startup, a single place to go is likely the bet...at least until I can start scaling, and perhaps need more specialized tools
Your closer is the million dollar question is: "Will RevOps want a stitched together best in bread sales tech stack or an single place for everyone to go?"