Winning by Design has a great blueprint for How to Demo.
I think of the entry criteria and like this:
What pain do you have? you can list this out P`, P2, P3 etc.
What feature solves that pain? F1, F2, F3
What value does the feature bring to the company (emotion/rational value)? Impact - I1, I2, I3
So the rep should be able to say:
P1 -> F1 -> I1 after the discovery call prior to the demo.
e.g.: My prospect has a problem spending time on repetitive tasks, this is waisting 2 hours day (P1), so I’m going to show her our AI Agent automation flow (F1), this will save her 2 hours a day, relieve her frustrations, and allow her to focus on more value added task (i3 - technically, that could be I1,I2,I3).
If the rep doesn’t know if the feature will solve a problem, don’t show it (save it for Onboarding)…
and confirm solution fit prior to quantifying Impact
the rest of exiting good stuff 🙂