Aayush

I understand the solution could be as simple as running ads and videos but tbh, I don't have that budget leeway as of now

I’ve previously been on the frontlines selling an AI B2B SaaS product with my colleagues. Honestly, it was just another typical AI tool for blue-collar trades, but that experience made me realize something important—brand awareness really matters when you first introduce yourself to users. I had tried running email campaigns and a few other things, but quickly saw that emails alone weren’t enough—most people don’t even open them. That’s why I’m now trying to understand general marketing better. So here’s my question: if I were to launch something as simple as a water brand today—but positioned in a sleek, aesthetic way—what channels would be most effective to stand out and potentially outsell competitors? Should I focus on Instagram, Facebook, online communities, or somewhere else? I’m especially interested in strategies around design fundamentals and those smaller, high-impact tactics that really resonate with an audience. Would love to hear how you’d approach this.

I'm also curious if building my own brand on linkedin first matters or should I just double down on marketing my product on linkedin ?

Hey everyone- hope y'all are doing good! My name is Aayush and I’m new to the marketing side of things. For the past 2 years, I’ve been focused on fundraising and investor relations, so I have a solid sense of what VCs look for. But when it comes to actually building and growing a product, I’m realizing how much I’ve underestimated marketing. I used to think the product alone would do the heavy lifting, but it’s clear that marketing is what drives growth—bringing in users, inbound interest, and building an audience. Since my past role didn’t give me much exposure to this side, I’m still figuring out the nuts and bolts: how to grow an audience on social platforms, create engaging content/ads, and leverage partnerships effectively. I get that consistency matters, but I’d love to know—what are the main areas I should double down on when it comes to content, design, ads, and partnerships? Should I structure a learning/implementation schedule, or just dive straight into experiments? Would really appreciate any advice, shortcuts, AI Agents for content, any tools or lessons learned that could save me some time.

Hi everyone, I’m Aayush. Graduated from BITS Mesra not too long ago. Currently working at a U.S based AI-driven B2B SaaS company out of Pune. Been in the trenches the last 2–3 years — scaling early-stage products, building GTM from scratch, wearing a lot of hats. Already in founder mode mentally, and excited to keep pushing that forward. Really looking forward to learning from folks here who’ve been through the journey (and are still figuring it out too). Always up for real conversations around growth, ops, product, and what it actually takes to build something that lasts. Here’s my LinkedIn if you want to connect: https://www.linkedin.com/in/aayush-anand05/ Glad to be here.