Impact of Lead Sources on Webinar Registration Success

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Eric H. lead source and campaigns that originated is a big factor. Every time we ran ads on FB or IG to get webinar registrations, we get sign ups, but horrible leads, mostly no show or uses personal emails. Leads that came to our website and signed up for an upcoming webinar, they attend and end up book follow up meetings. So same event but sources were totally different so was the end outcome. You can’t blame the sales people for not following up on webinar leads when they get so many and majority came from some social ads.

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Eric H.
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yup, I hear that a lot. Webinar 'leads' that aren't really leads, take a lot of time to chase, and frustrate the BD/sales teams. I am thinking of the marketing generated leads that generate actual response and traffic, vs a passive name from a trade show booth or webinar.

Eric H.
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yup, I hear that a lot. Webinar 'leads' that aren't really leads, take a lot of time to chase, and frustrate the BD/sales teams. I am thinking of the marketing generated leads that generate actual response and traffic, vs a passive name from a trade show booth or webinar.