Hey Naman, as a new business, we know how tough those first few steps can be, especially when it comes to enriching leads and reaching the right prospects. We faced the same roadblocks, but by building a systematic GTM flow, we solved them for ourselves, and now we’re helping others do the same. Let me know if you’d like to connect.
Hey Naman - what have you tried so far. From my personal experience, you have to hand recruit your early adopters
Harshil B. what do you mean by hand recruiting
Like you have to choose your customers
So...sales 😉
getting over that first hump is always the hardest. Some things that may help are a tight ICP so that you are hunting for the best early clients, a pricing model that incents those early clients that you can then pivot from as you no longer need to, and an experienced sales coach to help you move from lead to close without losing them along the way.
someone mentioned a fractional sales leader or CRO which is a great option. Fractional help does not have to mean long term, it can be just those early stages and then you can run with it yourself
happy to chat, as we do this kind of work
Naman, think of it like recruiting your founding team in that you hand-pick, not mass-market. A practical flow I’ve seen work:
Define 1 problem your product solves so clearly that the prospect says ‘yep, that’s me’.
Hand-build a list of 50 dream accounts that feel that pain right now.
Reach out directly: not to demo, but to validate instead (‘we’re solving X, here’s how it shows up, is this on your radar?’).
Convert the first 2–3 into design partners (discount, co-branding, or case study in exchange for feedback).
That gets you your first cohort without burning money or spraying generic demos. Once you have 3 solid case studies, you have proof to scale outreach with way more leverage. :)