Real talk founder to founder. Plus event invite at the end for those working with voice AI
The hardest part of my businesses has never been the product. It’s the people doing the selling and support.
I run darkedition.se (ghost kitchens) and moonrise.health (pelvic health for women). Two totally different worlds. Same problem.
You hire someone for outbound or support. Takes weeks to train them. They’re okay. Not great. The great ones? They leave. Always.
The okay ones need managing which means YOU’RE now doing the job you hired them to not do.
MoonRise made this painfully clear. We sell a 2000€ cohort program. Women call with deeply personal health questions.
They need someone who actually knows the program, who’s patient, who can handle sensitive stuff in Swedish.
Finding that person is basically a unicorn hunt. And when you do find them they burn out or move on in 6 months.
So you’re back to square one. Again. Recruiting. Training. Hoping.
I got tired of the loop.
Started experimenting with voice AI for both businesses. Thought it’d be simple — ElevenLabs, some n8n flows, done.
It wasn’t. Especially in Swedish. Most voice AI sounds great in English demos and falls apart the moment you go non-English. But I kept digging. Small language models. TTS tuning. Latency fixes.
Plugging it into actual business systems not just a sandbox.
Months later — it actually works. Not as a gimmick. As the thing that picks up the phone, qualifies the lead, answers the hard questions, and books the call. In Swedish.
Run 8 pilots now - with incredible data for both inbound and outbound!
I’m running a free session on Wednesday Feb 11th at 1630 CET where I break down everything I learned.
The human problem. The tech stack. What actually works when you’re not operating in English.
If you’re a founder interested in voice ai for business that is reliable — come hang
Link: https://luma.com/lr6ihqvb
