Pricing Strategies for GTM/AI Sales Workflows in Marketing Agencies

Hey guys, quick question: I have been sharing my own GTM/AI Sales workflows on youtube leading to some inbound requests .However, I do not know how to price my services apart from my golden rule of never price cheap. Any one that can share your experience building & maintaining outbound & inbound sales and support workflows? The prospect is an agency with around 12 employees with focus on performance marketing.