Sharmila G.

I work in Hubspot. So, if you need any help setting this up, happy to help.

Leander H. Hey Leander H.! This is a common pain point. HubSpot doesn't natively track which meeting link was used or who booked it. But here's a workaround using UTM parameters on your meeting links:

https://meetings.hubspot.com/[ae-username]?utm_campaign=ae-john-smith&utm_source=bdr-mike-wilson&utm_medium=cold-call

HubSpot automatically captures these into Contact properties:

The catch here is, these get overwritten on each new booking. So create a simple workflow:

This gives you meeting-level attribution you can report on by day/week/month/quarter, and it won't get overwritten when the contact books again.

Open has long ceased to be a good metric, as all mail providers like Gmail automatically open the email to check for spam and trackers. So that often gets recorded as an open and the open rate often shoots really high. So the first open is not a reasonable metric. You can rather optimize for response rates. That is the true signal that a human has actually opened the email and message resonates with them. If you do have the pixel in, an interesting metric is the emails with more than one opens, which shows the reader is engaged.