Edward M.

i use them for our GTM effort, but sorta been learning that's not the only (or best) signal to use as you go after accounts. Really enjoyed a workshop yesterday by Mason at Scrappy AMB (running your first account based program). Learned a lot more about the engagement signals (1st party vs 3rd party) etc to help progress accounts. Happy to chat more about what I learned and how I might adjust my weight on intent signals. Also my GTM effort is pretty early and small (small org, $3m rev).

I run our GTM solo (full cycle AE + wear marketing hat). It's for a small org (25 EE, $3M rev). Been learning a lot. I will say I just went through a workshop called "ABM in a Day" and though it's obv a marketing motion, it really helped me think through how sales + marketing go after target accounts. It's ran by Mason over at Scrappy ABM. It was great tbh. I paid for it out of my own pocket (again small org lol), and I'd do it. Happy to share some learnings specifically around the AE/sales side. Also happy to share their 75% off code for Aug workshop. Makes it $50 bucks.