Jared R. seeing the convo here, I'm gonna push back a bit on the question- picking one channel and riding it until it prints makes total sense when your ACV supports volume. we sell primarily high-ticket to owner-operators - there's no volume play there (we also do whitelabel/affiliate, there it makes sense).
So for the primary business case, it's not about which channel- it's omnipresence and timing. When a prospect sees you on LinkedIn, gets a relevant email the same week, sees you in their FB group, then you show up at a local event - you're not cold outreach anymore. You're the person they keep running into. That's what closes high-ticket- 'cold'.
To your question - yeah, multiple frontier models clustered together (Claude, ChatGPT, Gemini, some open-source, some self-dev), each routing to what it's best at. We have currently 59 agents running 24/7 (we started to work on this way before the openclaw crazyness), the models aren't the strategy. Gemini is good at long context, qwen is a good brute force for assisting claude, gpt is a workhorse, claude for acting as an AM, and so on.
The reason why everyone has a different take here is the same reason for us: the whole system coordinates - someone shows engagement on LinkedIn, email adjusts. they click, paid retargets. By the time we invite them to private workshop in SF or NYC, they feel like they already know us. That's also why the reply rates are what they are.
In high-ticket B2B, nobody converts because one channel was great.- conversion is by touchpoint 5 or 6, you're already familiar. So, overall, speed and timing beats channel optimization.
Not sure if this rant is helpful, but still 😄
also:
I'm kinda riffing on John T. here, ik, I 100% agree context is the unlock
for LinkedIn commeting on business matters like what's happening with Salesforce, Hubspot was 10-25x bigger impression count than other posts -- comments are also more useful than posts on LinkedIn, so kinda dig Tyler O.'s take
and events are for closing; I can't see who said it: but you need the f2f to close high value because on the internet now really anybody can say fucking anything 😅
