Which Marketing Channel Is Driving the Most Pipeline and What Tactics Are Working Best?

·Mar 03, 2026 08:37 PM·

@channel Lots of tactics, but curious what's actually working. What channel is driving the most pipeline for you? LinkedIn 📤 Outbound 📥 Inbound Events 🏄‍♂️ Other 🧵 + what are you doing and the impact ($ or %) that’s working from that channel?

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53 comments

· Sorted by Oldest

Ivan I.
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email supported inbound
Jared R.
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Ivan I. expound on your play
Ivan I.
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my workflow at Markster:
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create productized service offer based on our assets
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map out reelvant ICPs
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research both low and high competition places
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finetune with framework based offers
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create TAM list
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identify active people on FB/IG/LN = SAM
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create content and interact with them (no DM!)
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outreach via email (supporting engagement and/or event invite)
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BDR process
Ivan I.
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tbh Insta and WhatsApp are very underutilized in America
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Ivan I.
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Jared R.
Victor V.
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P.A.R.T.N.E.R.S.H.I.P.S.
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Suzanne E.
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Jared R. : Webinars, ABM style calling and partnerships
Tyler M.
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Partnerships & Influencers
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Fredrik S.
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localized outbound calling is still king but it’s supported by other channels, most usually just the easiest capture channel
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Vikas S.
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Can you pls elaborate Tyler M. Victor V.
Victor V.
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Vikas S. our business mostly comes from other businesses referring us into a project, and they get a kick back
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Tyler M.
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Partnerships
Partnering with correct Ideal Partner Profiles and running a GTM motion with with and their user base through marketing, training, and educational motion
Influencers
Content creators in your space and running affiliates program
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Khero W.
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Director level event roundtable dinners - 50% existing customer, 50% net new customer, 8-10 guests.
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Bayo
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Ivan I., how do you think insta and WhatsApp should be used more?
Ivan I.
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I'm saying that we consistently have 75%+ reply rates on them (WhatsApp is usually over 90%) Bayo