Justin C. ahh I see, thank you for the context! Given the two different rev routes under the same "umbrella" (if you will) I would refine my positioning framework(s) per buyer community. This can help with segmentation/ICP clarity.
If that is not the case I would look at my messaging between the two segments to make sure they sound different from each other. For example, I can't message North Dakota the same way I speak with South Dakota regardless of them both being Dakota's (in my experience).
Hope this is helpful!