Vern H.

It seems now that Sales and Marketing have to be totally in sync with the GTM strategy and workflows. Once established, the education for sales/sdr's of the ICP and desired signals needs to be hammered home. This will make sure that the CRM data is clean and they can decipher what is delivered from AI resources.

I'm not looking to automate. I'm looking to get a feel/learn from peoples/teams experiences with adopting automation. Be it a SaaS product or AI. The trend I'm seeing is that automation tools that are brought in have not delivered as expected. Either you have to constantly manage the workflow process or it delivers what is required for a month and then stops.

What about your current stack is not meeting your needs?

This falls into a workflow/process issue. Using AI can't be a wild west scenario. Establish proper workflow/process and you will see the results that matter for making the right decisions.

Kerri S. Humanization in the overly saturated AI automated world wins out all the time.

An important aspect of all this would be to keep in mind is human involvement. There has to be some human stop gaps, specially with the messaging. Eventually there will be a human - human conversation. The rep will need to know what they are talking about.

Nikhat I. That's why it's important to have more levels of a department involved than just a few execs with AI projects. Having an understanding of how the AI will be used along with governance will insure success and ROI.

Orgs that view AI as just a tool are not seeing the ROI they anticipated nor the adoption rates by staff. You have to view it as an assistant that does the grunt work in order for the employee to do the work that leads to decision making. This is especially true for a company that runs lean or early in growth. Proper AI usage enhances you not replaces.