Any strict product leaders here? Non-marketers. (not sure if we have any at all)
Maybe one day. When there's 16 employees everyone does marketing.
Oh welcome I see you're new hire!
Is Atticus summed up as a data source for non-profits to find donors?
Yes. Major donors, if you can afford an adjective. Finding one $100k donor is a different game then a thousand $100 donors.
Dang love that. I've never played on that side of the field before. That's actually really cool. How deep is the database?
^There's your guy Mike. I'd say it's more broad than deep. The hardest to get is specific donations, which come from several different sources. The biggest problem is what we call disambiguation -> knowing this Mike Cubberly is the same that gave X gift. We're getting better and better at solving that accurately. The 2nd biggest problem is helping non-profits know how to do cold outreach, which is why we built a tool to find connections. That way we can give them ways to get in contact with donors through people networks rather than cold calling.
Sorry guys - been a crazy last few days! Mainly just curious....I rarely see/talk to y'all 😆 BUT I DO have a few Qs:
How many PRDs are your teams writing these days?
How long do they typically take to write?
What's the biggest 'hold up' when it comes to shipping something (anywhere in the process)?
P.S. pleasure to meet you both Max v. Ben M. Add me on LinkedIn if y'all want to : www.linkedin.com/in/mikecubberly
