Hi fellow Revenue Geniuses! Can you please share suggestions on which Digital Sales Room would be a good choice for an early stage B2B SaaS startup? Our intent is to have a tool that can be used to share collateral with sales pipeline, and track when they are engaging. Thanks already :)
A solution without a problem is a great way to burn cash. Doesn’t matter how good a tool is, if your prospects aren’t asking for rooms and your reps aren’t unable to manage cycles then it’s far too early.
I feel prospects wont be asking for the rooms but its a way to educate and engage with them after your initial interaction. Bringing a room to their attention to consolidate materials and interactions in one place is ideal. The problem is too many email chains that get lost. Prospects want one place where they can see everything and engage at their own leisure.
Do they?
Only time I ever had access to a dealroom tool my adoption rate was sub 10%. We had better engagement via email and shared slack channels.
Hi Shristi B., Our RevOps experts recommend: DealRoom: A cost-effective solution that covers the essentials: sharing collateral and contracts, tracking engagement, and offering strong privacy and permission controls. A solid fit for startups looking for simplicity and security. Dock and Salesroom are also strong, affordable options tailored for early-stage teams, with an emphasis on collaboration and buyer engagement. If the budget allows, DealHub and Walnut offer more advanced functionality, from interactive demos to robust deal management, though they come at a higher price point. Hope that helps. Thanks.
Shristi B. You might not need a full blown deal room but something like Dropbox Docsend , which will allow you to send material via email or slack to a customer and then it tracks who is spending time inside your docs/videos etc and gives basic insights.
Pat H. noted on which channel to post such questions on. In terms of your take - do you not see value at-least in storing all your sales enablement content in one place so your team is not scrambling all across? Out of curiosity, how do you manage this? Or are you coming from the PoV where prospects are really just not interested to jump onto dealrooms?
Internal enablement should be simple via HubSpot and Google Drive.
If your prospects aren’t asking then why fix a problem that doesn’t exist?
Fair point Pat H. - really depends on how teams function what their prospects prefer.
I'm the CEO of Aligned mentioned here, and I agree—buyers don't ask for Digital Sales Rooms (DSRs), that's true—but the reason is that they don't know to ask for them. Engagement is actually much higher than email because it solves a buying friction problem that leads to losing to indecision and getting ghosted. Sales processes can involve overwhelming amounts of info shared across 100s of emails, files (case studies, business case, etc.), and links (Gong, Loom, etc.). Stakeholders are being looped in at various points, and critical info falls through the cracks. DSRs help solve this buying friction and reduce both buying and selling complexity. Sellers love DSRs because buyers see value in them first. Would be relevant if you have any of these challenges:
Low buyer engagement and high ghosting
Many deals lost to no-decision
Champions failing to sell internally
Highly competitive environment - need for sales experience differentiation
Losing due to low access to stakeholders
Struggle to implement MAPs or Business Cases as a selling tool
Poor quality of deal execution, or process adherence
Not all DSRs will drive the same level of adoption, so some people didn't get a great experience. It's a lot about the UI/UX, ease of use, and depth of collaboration and analytics capabilities.
BTW, we serve over 1M monthly buyers and 40K sales teams, and adoption is high. I often share numbers on LinkedIn, happy to share here as well.
