Hi Ryan C.,
For more control and visibility, many teams switch to tools like Revenue Grid, Groove, or Salesloft, which offer deeper Salesforce integration and customizable reporting.
It’s important to ensure contacts are properly linked to accounts and synced with GSuite to avoid data misattribution. (For GSuite, tools like Cloudingo or Weflow can help with accurate sync and deduplication.).
Make sure you’re tracking against the right object relationships (e.g., ensuring activities are linked to both Contacts and Accounts correctly).
For reporting, you may need to use custom objects or middleware (like Tray.io or Workato) if native reporting on activity logs isn’t cutting it.
Also, a strong RevOps framework should also include regular audits of activity mapping and user adoption.
If you're looking for solutions or need any help, kindly let me know. Thanks.