Here's my take on that most teams are so busy chasing new leads, they forget the real money is made by nurturing the ones they already have. If you’re losing 80% of leads in the middle of your funnel, that’s a huge missed opportunity. The teams that actually follow up, build relationships, and keep leads warm end up closing bigger deals and spending less to do it. So, don’t just fill the top fix the middle. That’s where the real growth happens.