Here's my take on that most teams are so busy chasing new leads, they forget the real money is made by nurturing the ones they already have. If youβre losing 80% of leads in the middle of your funnel, thatβs a huge missed opportunity. The teams that actually follow up, build relationships, and keep leads warm end up closing bigger deals and spending less to do it. So, donβt just fill the top fix the middle. Thatβs where the real growth happens.