Do Instagram Reels Work for B2B Marketing? Share Your Insights!

Paid Ads Question: Do Instagram Reel (META Ads) work for B2B?! I’m currently diving into paid ads for ReactSquad.io (basically a niche TopTal), and I’m trying to decide, if we should give META ads a go as well. What we will test (are currently starting to test) are LinkedIn Thought Leader Ads and Google Search Ads. Our target ICP are engineering managers, VP Engineering, CTOs at companies between 50-500 people. By gut feeling, I’d say at least a portion of them is likely using Instagram “as a human” outside of work. Does anyone have experience with promoting B2B products/services via META?