when y'all say better (Namit J. Sourabh A.) i would like to see a dashboard that shows real data / results with cost metrics attached. Happy to DM, buy a virtual coffee or something to see how it really is working for people.
I've spoken to over 100 revenue leaders and have not seen a single instance that had ROI with any of these new tools.
I'm not a pessimist, I want to believe, but have not seen it.