Addressing the Growth Guess Gap in GTM Meetings

·Apr 30, 2025 06:08 PM·

Can We Be Honest for a Sec? Hey RevGenius fam @channel 👋 Let’s be real—how many of us have walked into a GTM meeting thinking, “Please let this projected number be right…” We’ve all been there. There’s this thing we don’t talk about enough in GTM. That gap between the plan we present… and what actually plays out. We call it the Growth Guess Gap—and we’re here to name it, unpack it, and finally move past it. Drop a , , or a “been there” if this hits and tell us your story. 🧵 Let’s make this a safe (and slightly funny) space. (check out XFactor's whitepaper on the growth guess gap)

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15 comments

· Sorted by Oldest

Karthiga R.
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Jared R. I have defo been there. And also been a part of meetings where marketing and sales "fight" over whose number is right.
👀1
Bill K.
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And here I thought we were being honest all along. 😉
Bill K.
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Seriously, though. It shouldn't be about who's number is right. I should be about who's model is most useful in showing you what to do—to change the number.
👍4
👏1
🙌2
Venkateshwer A.
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I usually go for a range of projections, as reduces the risk. Though in one of my roles during COVID, between sales and marketing and the development backlog, I faced enough delays that a lot of times it made me question the sanity of the process.
Jared R.
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here we go
Jared R.
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big 👀
Karthiga R.
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Bill K. how do we decide on the model?
Karthiga R.
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Ben C. would love your thoughts here.. how do people get out of the Growth Guess Gap???
Jared R.
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Jonathan P. Brantley P. Mollie B. Mallory L. Jenn S. D’Andre C. Manny A. Natalie P. would love to hear your thoughts!
Bill K.
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Aye. There's the rub Karthiga R.. Backtest the model. But that's only a start. If the objective is to change teh outcome you have to do more. Here's one way to do that. https://www.funnelcast.com/post/the-efficient-frontier-for-sales
Jenn S.
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If you think pipeline meetings are bad…you should see my 5-year financial projections 😂
Ben C.
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Karthiga R. Bill K. Agreed.Being able to simulate the future is critical—it’s how you understand the path to actually hitting the number. But let’s be honest: building those models can lock your RevOps and planning teams in a spreadsheet bunker for months. Getting out of the Growth Guess Gap isn’t just about better models—it’s about using tech that understands the context and sees the downstream impact of every lever you pull. We put together some thoughts on how to move faster, with fewer blind spots and a path to free us from having to guess.
Avoiding the Growth Guess Gap
Bill K.
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Ben C. "building those models can lock your RevOps and planning teams in a spreadsheet bunker for months." Not months. Years. <shameless self-promotion> Theres'a way to do that in five minutes though with our free product. </shameless self-promotion>
Vivi D.
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The numbers always look good in the slides… then reality hits. Glad we’re calling out the growth guess gap as it’s real.
Ben C.
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Bill K. Anyway to save the years and pain. However, our GrowthAI platform allows you to create simulations instantly with multiple iterations, right inside the same platform you you create and monitor your revenue plans. It will even help create the slides to present to the board! DM me if you are interested or check us out here.

Karthiga R.
·
·
Jared R. I have defo been there. And also been a part of meetings where marketing and sales "fight" over whose number is right.
👀1
Bill K.
·
·
And here I thought we were being honest all along. 😉
Bill K.
·
·
Seriously, though. It shouldn't be about who's number is right. I should be about who's model is most useful in showing you what to do—to change the number.
👍4
👏1
🙌2
Venkateshwer A.
·
·
I usually go for a range of projections, as reduces the risk. Though in one of my roles during COVID, between sales and marketing and the development backlog, I faced enough delays that a lot of times it made me question the sanity of the process.
Jared R.
·
·
here we go
Jared R.
·
·
big 👀
Karthiga R.
·
·
Bill K. how do we decide on the model?
Karthiga R.
·
·
Ben C. would love your thoughts here.. how do people get out of the Growth Guess Gap???
Jared R.
·
·
Jonathan P. Brantley P. Mollie B. Mallory L. Jenn S. D’Andre C. Manny A. Natalie P. would love to hear your thoughts!
Bill K.
·
·
Aye. There's the rub Karthiga R.. Backtest the model. But that's only a start. If the objective is to change teh outcome you have to do more. Here's one way to do that. https://www.funnelcast.com/post/the-efficient-frontier-for-sales
Jenn S.
·
·
If you think pipeline meetings are bad…you should see my 5-year financial projections 😂
Ben C.
·
·
Karthiga R. Bill K. Agreed.Being able to simulate the future is critical—it’s how you understand the path to actually hitting the number. But let’s be honest: building those models can lock your RevOps and planning teams in a spreadsheet bunker for months. Getting out of the Growth Guess Gap isn’t just about better models—it’s about using tech that understands the context and sees the downstream impact of every lever you pull. We put together some thoughts on how to move faster, with fewer blind spots and a path to free us from having to guess.
Avoiding the Growth Guess Gap
Bill K.
·
·
Ben C. "building those models can lock your RevOps and planning teams in a spreadsheet bunker for months." Not months. Years. <shameless self-promotion> Theres'a way to do that in five minutes though with our free product. </shameless self-promotion>
Vivi D.
·
·
The numbers always look good in the slides… then reality hits. Glad we’re calling out the growth guess gap as it’s real.
Ben C.
·
·
Bill K. Anyway to save the years and pain. However, our GrowthAI platform allows you to create simulations instantly with multiple iterations, right inside the same platform you you create and monitor your revenue plans. It will even help create the slides to present to the board! DM me if you are interested or check us out here.