I don’t see sharing thoughts on a real problem should be seen as disingenuous. The link tracks back to our campaign because, yes, we’re part of the conversation and proud of what we offer. I’d rather share something useful than sit on the sidelines. The point wasn't a pitch, but to connect with the community on this shared pain.
Oliver T. Guilty as charged—I do work at Xfactor. Honestly, that’s why I joined. I saw what’s possible when marketing, sales, ops, and CS actually share connected data: annual planning stops feeling like a blame game, and we don’t need to pray the funnel converts faster just to hit targets.
Happy to swap confessions… or vent about the spreadsheets and stitched-together tools we’re all pretending are “good enough.” 😅
Chris R. What we have found at Xfactor, is no matter if its an SDR or AE, when doing outbound for enterprises, all they case about is the being able to articulate the ROI. We hear "no ROI, no budget" constantly. Our platform can automatically generate a business case for either an AE or SDR. https://www.xfactor.io/value-proposition
Gina G. I will make a confession right here. I until recently I have been unable to confidently answer which marketing programs have produced the highest ROI. Most of the time, we don’t have clear data connecting programs to closed deals. Attribution is murky, and there's often misalignment—some teams only look at current-quarter spend vs. results, even when the sales cycle spans much longer. But thankfully, I no longer have that issue since leveraging GrowthAI! .
Karthiga R.Satwik G. I think the most common confession is making decisions and plans on assumptions. I think lots of people, when they really take a deep look, realize their growth goals aren't realistic - meaning they are assigned a target without context of capacity, productivity, marketing investment-- and they need to guess because their existing tools are only telling them what happened, not where to go next.
Karthiga R.Cataleya J. — I think the most interesting insights so far really underscore how widespread the struggle is with hitting growth outcomes—especially profitable growth.
52.3% of respondents said “revenue targets that feel unrealistic or disconnected from execution” is one of their top annual planning challenges. That’s a clear signal that strategy and reality are often misaligned.
And while there’s a lot of excitement around AI-powered forecasting tools, the reality is… even the sophisticated might just be making us more comfortable with our guesses.
29% of respondents said deals marked as “Commit” fail to close either often (30–50%) or very often (50%+). That’s a pretty glaring sign of overconfidence in our forecasting models.
Love this, Gina G.🙌
Honestly, just admitting we’re guessing is a huge unlock. That kind of vulnerability is the first step to breaking out of the cycle—misaligned plans, missed targets, last-minute fire drills. When we share openly and realize others are in the same boat, we stop feeling isolated… and start making progress.
Appreciate this convo—and can’t wait to see what the GrowthAI Report surfaces!
Totally get it, Patrick A.,pumping the funnel can feel like the quick fix. But long-term? It’s like pouring water into a leaky bucket. 😅
If sales capacity, territory coverage, or downstream conversion is off, more leads just create noise but not revenue. Predictable growth comes from knowing which levers to pull and when—not just pulling all of them at once. DM me if you want to dig even deeper! You don't have be satisfied with just guessing any longer.