Hey Everyone, I want to leverage AI more in my business (ReactSquad.io) on the marketing side of things, so that we don't have to hire more people. Right now we put a lot of work into
Our writer uses ChatGPT for research, but that's basically it in terms of AI usage. Any ideas on where to start? (or is it not even a good idea because AI tool output sucks?!)
good luck. DM me if you want to chat about (2)
thx! We're currently working on (1) and trying to brainstorm tool ideas
Sorry for slack reply Nikolas C., busy time! There are broadly 2 types of tool: (1) custom internal tools to help with content creation (feed it examples of a writing style you like , tools to scrape the web & find relevant or trendy content to inspire you) - lots of workflows via n8m and make.com (2) free mini tools as an acquisition method (way more effective from personal experience). as cost to code is lowering w/ AI you can build these out pretty easily instead of offering boring lead magnets or just sending traffic to a purchase/book a call page. Increases lead capture dramatically - great examples of things like Jolie Water Report or Hubspot’s Website Grader. has higher perceived value than lead magnet for ads and have built out more than a dozen in the last year because they’re working so well for us.
So, here's the deal. DR (Domain Rating) is kinda useless 'cause it can be messed with using spammy backlinks. You really shouldn’t just lean on that number alone. It needs to come with actual traffic. Like, in your case, you’ve got 77 sites linking to you, but when I checked deeper (applied custom filter), only 13 of those are legit and worth anything. The rest either have low DR or don’t actually bring much traffic to pass on. Honestly, backlinks are still one of the biggest players in the game, whether we’re talking search engines or LLMs (Large Language Models). They’re a key signal for ranking, but there are tons of other factors at play too. You’ve gotta serve up some solid, relevant content that users actually want. But let’s say you’ve got two pages offering the same value, like a little tool that spits out quick results. Which one do you think is gonna rank higher? The one with zero backlinks or the one getting linked from top sources? Most LLMs still pull their best info from the top results on Google, Bing, and other trusted search engines. And guess what? Those top results are usually the ones with good backlinks and solid content behind them.
But I head that (at least for LLMs) DRs are quite useless? Or more the backlinks for SEO?
You can generate solid pages both for SE/LLMs and users backed by data. In short to do programmatic SEO. I see you already have some traffic, but from the Ahrefs data I see there is some low hanging fruits there that you could probably catch by getting more high DR backlinks and increasing your domain authority.
Nikolas C., the thing is, you should not just tell the AI chat model to just generate a blog because it's gonna obviously be spammy, and you can easily recognize that it's just AI fluff, as always. But, when you give it multiple steps, each one takes care of a particular step related to the blog post it can give you credible sources - look for better outlines - Generate an image related to the topic This way, you will get a better result by not falling into the trap of: trade-off between how much content you’re going to generate and then the depth that you’re going to be able to go into in any one individual part of the content. Please see the screenshot attached for more clarity.
Yassine R. didn't all the blogs that used AI content got "de-ranked" a whole ago? or is that already outdated again and now google is fine with AI content?
Henry B. any example what you mean by a "mini tool" we could provide to our site visitors and (thus hopefully) future customers?
Hey Nikolas C. where do you need to have more AI and where do you mostly require human input? I'd start here. AI for campaign automation is A-okay 👍 Posting schedules, support, graphics, can be handled by AI. Content on the other hand needs more human input. Some companies like Outreachly merge human and AI. Not sure how that works out for them, but it's worth a look.
Hey Nikolas C. on of the ways you can leverage AI is by:
Having a system that generates blog posts automatically by giving it a specific keyword, it will research the web for related information and retrieve it with citations for more credibility.
Another one is to leverage a system that repurposeing Youtube content and make it better.
Other one is a Youtube Trend detector, in order for your CTO to doubke down on what's trending.
If you are interested, I would be happy to share with you these systems and other ones for your specific use cases.
yeah cold outbound is super tough (moreso today) Nikolas C. . there are plenty of custom mini tools you can build to be more efficient in content generation but checked out your site and respectfully think that's where you can make the most improvement. Can either get 15% more efficient with ai tools and cut cost per lead by 15% (very possible) or you can improve lead capture from 0.5% to 1.5% and 3x your leads
I see you are already using ChatGPT but I would like to recommend our tool; its called TabTabTab - https://tabtabtab.ai/ We have people using it for doing research, pulling information from the web, structuring the sheets, analyzing data.
