Impact of AI on Organic Traffic and Inbound Conversions

Has anyone been able to validate a drop in organic traffic or inbound conversions over the past few months? We’re seeing some signs that AI tools might be shifting discovery behavior, but I’m curious what you’re seeing on your end. Are you getting any measurable lift in visibility from ChatGPT, Perplexity, or other AI platforms? And for those experimenting with AEO (Answer Engine Optimization), how are you tracking performance or KPIs? Would love to know if others are seeing similar patterns or something completely different.