I believe the kind of people you’re looking for may not always fit under one specific title, but here’s how I’d approach it by focus area:
• Authenticity / Workplace Culture:
Best to reach out to HR and Workplace Culture teams, with titles ranging from Manager to Director.
• Marketing:
Marketing is quite broad, so narrowing it down will help. Depending on what aspect you want to explore, you could connect with people in Brand Marketing, Growth Marketing, or Product Marketing—typically Manager to Director or VP level.
• Storytelling & Content:
The Social Media or Content teams would be ideal here. Titles could range from Assistant Manager to Senior Manager, Director, VP, or even Chief, depending on how deep or strategic the discussion is.
• Influencer Marketing:
The Influencer Marketing team would be best. Look for titles such as Influencer Marketing Specialist, Manager, Senior Manager, or Director and above depending on the level of expertise you’re seeking.
• Organic Growth / AI:
For these areas, target Growth, Product, or Digital Marketing teams. Titles might include Growth Manager, Head of Growth, Director, VP, or CMO, based on the company size and conversation depth.
Thanks!
