Cold emailing still works! Plus my first piece for Storyblocks!
Happy to report that cold emailing still works, people!
So, I have been cold emailing like crazy these past months and it got me exhausted.
There are so many things I love being a freelancer and a boutique agency founder, but it’s not always easy. The tough days can be REALLY TOUGH.
So, I am happy to report that after months of sending out personalized, tailor-made, and well-thought-out emails, following up and following up again, I got one company who said yes. It’s a per article gig so nothing big, not a long-term contract. But that doesn’t erase the fact that cold emailing still works.
Here are what I include in that email, in case some of you are wondering:
Few sentences that will tell the recipient I did my research and I know what their brand has been up to lately.
Why I’m emailing (which is different from WHAT I’m offering, btw)
A bit detailed “how I can help” section (a more generous, non-salesy take on “here’s what I’m selling” plus an opportunity to get super specific and set yourself apart)
A quick mention of the brands I’ve worked with and a CTA.
As mentioned, these emails are personalized, so while they have the same info, I don’t just copy-paste them. Happy to answer other questions about this. Forgive me in advance if I don’t reply immediately—still learning how to be more social lol
But YAY to cold emails working again! Lastly, let me share the first fruit of that email: https://www.storyblocks.com/resources/blog/creators-thoughts-on-ai-powered-video-production
