For high-ticket B2B right now, the strongest results usually come from combining channels, not relying on one:
● Targeted outbound (personalized, account-based, intent-driven) is still very effective.
● Partnerships/co-selling add credibility and work especially well for complex or enterprise deals.
● SEO & thought leadership support both by building trust and warming prospects over time.
The common thread: precision + credibility. Outbound opens doors, partnerships validate, and content reinforces the decision.