Does a Combined RevOps and GTM Engineer Role Make Sense?

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Hi, I'm wondering if a combined role of RevOps + GTM Engineer makes sense. I work with a couple of startups who need both of these, but not necessarily full-time (I'm not hiring now, if I do, I'll post in job-postings). Have you seen this combo role? I'm thinking that someone with some RevOps experience and has been dabbling in new GTME tools (and has a strong passion for this) might be a good fit.

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2 comments

Sourabh A.
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Hi Charlie, interesting question 👋 — I’ve actually seen that combo work really well in early-stage startups. RevOps lays the foundation for data, systems, and reporting, while GTM Engineers can plug into the execution layer (automation, enrichment, outbound, integrations). Together, it covers both strategy + hands-on build without needing two separate hires. That’s exactly what we do at Panoptic — we provide GTM engineers who often bridge into RevOps for startups that don’t need a full-time headcount. Happy to share examples of how we’ve supported similar teams if that’s useful. Best, Sourabh – GTM Expert (panopticanalytics.com)
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Mike C.
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I like your thinking

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Sourabh A.
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Hi Charlie, interesting question 👋 — I’ve actually seen that combo work really well in early-stage startups. RevOps lays the foundation for data, systems, and reporting, while GTM Engineers can plug into the execution layer (automation, enrichment, outbound, integrations). Together, it covers both strategy + hands-on build without needing two separate hires. That’s exactly what we do at Panoptic — we provide GTM engineers who often bridge into RevOps for startups that don’t need a full-time headcount. Happy to share examples of how we’ve supported similar teams if that’s useful. Best, Sourabh – GTM Expert (panopticanalytics.com)
👍1
Mike C.
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I like your thinking