I think the AI SDR wave is starting to crest, and there are advantages for early movers or those tackling slower to adopt industries. But buyers are now starting to get used to AI and the effect is diminishing. For example, the once-novel trick of liking someone's LinkedIn post, and then summarizing it with AI and mapping it to your own value prop in a LinkedIn connect or email message, is getting to be old hat now. Big picture I think all of this becomes commoditized.
Awareness will have to be driven by other means, such as relationship connections or events. So I'd be excited about AI being used to map relationships better (our CRMs are built for deal cycles, not relationship connection tracking). And AI to help with value prop fit and demonstration mid-funnel. These are things I think will be innovative once the first wave of AI SDR settles.