Charlie C.

I've been in category creation in the large enterprise space, and it can be tough. You end up playing the evanglist role a lot, and get a lot of interested people complimenting your solution--but if it is so different from the existing paradigm, a) it is hard to wean people away from that, and b) when you do, the sales cycles are elongated because they can't change on a dime. I think Nick is right, thought leadership is valuable, as is publicity like conference exhibits. And if there are thought leaders / influencers in the space, getting them to be advocates would be helpful. My number 1 piece of advice though, is that you have to include in your ICP the criterion that the buyer is innovative & experimental. You need to target the "leading edge" who are willing to try something new. That can be across industries, seniority levels, etc. So for example, I would look at people who post a lot on LinkedIn, or speak at conferences, or talk about awards their companies have won. That level of innovation is a signal that they may be more willing to try something new more quickly than the average buyer.

Hi Viraj P., it seems the assumption here is that your rep is generating their own pipeline? If you have a centralized or more automated way of generating pipeline, then an important question is how you can scale that up--and can you expect the same conversions. Once you have confidence in that, you can get the rep capacity you need to service that pipeline.

Good so far, still using the trial and for simple enrichment and an integrated email + LI campaign.

You'd want to be sure that your ICP goes to G2 before considering it as a channel to invest in. What you can do for free is encourage your champions to fill out video reviews for you.

What size companies are they targeting for you?

Thanks Muhammed B., why is this report daily, what would we learn from the small fluctuations day-to-day? I'm sure this is helpful when we try different initiatives, for sure.

I'm using Lemlist as a simple option. If I needed a consolidated inbox, etc., I'd upgrade at some point to HeyReach.

Hi Steven M. or Siddharth S., do you know if LemList can work from an uploaded target list? Thanks!

Giveaways are good, including raffles, and I like your plan for everyone to get something. But the 50,000 is pretty abstract, you have to paint a picture of what that could get for someone. What could they do with that if they didn't choose to get any more services? e.g. add an e-commerce component to their app, create & register a mobile app, embed a BI tool into their product, etc.