How Common Is Losing Deals Due to Misreading Organizational Structure and Buying Authority?

·Feb 22, 2026 03:51 PM·

Have you ever lost a deal because you misread the org structure? Like… you thought you had the champion, put a lot of effort into them, they had influence, but no actual buying authority? And by the time the real decision maker got involved, momentum was already gone? Curious how common this is vs just bad qualification on my part 😅

2 comments

· Sorted by Oldest

ABDULKHADER A.
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True, had a great deal gone bad too fast on the actual D-day. Lesson learnt “Always understand the structure from your POC to at least top 3 ladders”
Pat H.
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Sounds like you want to or are actively building something in this space...if so, be transparent.

ABDULKHADER A.
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·
True, had a great deal gone bad too fast on the actual D-day. Lesson learnt “Always understand the structure from your POC to at least top 3 ladders”
Pat H.
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·
Sounds like you want to or are actively building something in this space...if so, be transparent.