Does this makes sense? My friend and I are good at building and running GTM / Sales infrastructure. Think CRM automation, lead routing, enrichment, and internal workflows. For example, automatically syncing data to the right CRM fields, notifying the right sales rep in Slack when a prospect replies, enriching accounts with Clay, and connecting everything with Make, n8n, Zapier, APIs, Webhooks etc. Our thesis is that most early-stage B2B SaaS companies don't need a full-time GTM engineer. They need someone to design the systems, implement them properly, document everything, and hand them over. After that, we're available on demand whenever something needs to be improved or something breaks. We're thinking of offering this as a Fractional GTM Engineer service to small funded B2B SaaS startups. Does this sound like a real pain point from your perspective? I'd love your thought
You should charge heavier up front but doable for your target market which should include a support package throughout the year. Problem with early stage B2B SaS is their founders know all sales processes are important but have no time to set them up and upkeep them. Sales team members in these companies aren't being audited and want to set up enough to automate results but not enough to show the owners where they're underperforming. Given this, if you're talking to an owner, give them a very simple intake process to onboard what is important to them and how to take tasks off their plate. If you're talking to the sales team, start small with what you can deliver to them incrementally but understand what is incentiving them specifically outside of sales (e.g if they want streamline their cold calling processes, serve website leads quicker, etc) to then push you to decision makers if it isn't them. Think it's doable, just need to know your target market well.
That is such an amazing insights, thanks for this, Jonathan. Please be in touch. What I have done so far is, that i have made a list of yc funded companies with more than 10 employees, that are in b2b space and in business since 2025. I am about to write them an email, hopefully it goes well.
is the targeting right, I am 25 so quite new to these stuff,I truly appreciate your guidance.
