It's best first to define what GTM is which wholistically a plan to approach prospects where you produce the most value and trust for quickly while establishing a path to funding. Given this, what AI does well today is fast and (mostly) accurate research along with data collection from end user. Now we can anecdotally plug in where AI can best fit: researching who will get the most value from the desire you provide, getting said contacts, making sense of why your target market makes sense or doesn't, collecting preliminary information from prospects/your sales team to qualify, etc. Now here is where AI may not work well: establishing trust. I can talk about this for a while and interesting subject to bring up!
