Seeking Tips to Improve Outbound Responses and Shorten Sales Cycles in Fintech

This can be very industry specific. For example bfsi cares a lot about regulator compliances, so talking about those in your outbound might work really well. It's also a lot of trial and error with what catches attention. SDRs who have worked in bfsi would have great inputs on this.

Hi Nandini A. ! That's an interesting space. On the collections side, are you seeing most of the friction come from getting responses at all from customers, or from what happens after the first follow-up (approvals, timing, back-and-forth)? Curious how much of it is tooling vs. human judgment and how it all plays into sales cycle length.

Ricky H. The friction I am facing is primarily after first follow-up. There is a lot of back and forth and handovers. For the next part of your curiosity driven question, I think it is a balance between the 2 before you have enough experience to lean on one side to create an impact on the sales cycle length.

Nandini A. dming you

Nandini A. Nandini — what you’re describing after the first follow-up usually isn’t a response problem, it’s a decision ownership problem. The back-and-forth and handovers tend to show up when no one is explicitly accountable for advancing the deal versus just responding to it. In those cases, tooling can speed communication, and judgment can improve quality — but cycle time only really compresses once escalation rules, default actions, and decision authority are explicit across handoffs. Curious whether the slowdowns map more to unclear “who decides next” than to message quality itself.

We recently started building our own outbound funnel, in case you wanna bounce off ideas, can connect.