Siddharth S.

cold outreach - saleshandy marketing emails that people signed up for - brevo

Sales reps ≠ GTM. You're describing a head of growth, or two people - head of sales and head of marketing. Partnerships in itself is a separate beast, and depending on how big the motion is, will need one dedicated person.

Hey Raphael Why are spreadsheets no longer viable? Is it because the volume is too large or the formulas are getting too complex?

I feel this, and I would recommend Hubspot base + Brevo + Saleshandy. Hubspot can handle your activity tracking in a central place, plus lifecycles. Saleshandy can handle your sales motion, and Brevo can handle your marketing motion. This, if used for a single user, would cost you less than $300 per month, depending on your volume it can go as low as $150 per month.

I only see that issue where end users are enterprise clients and they need tonnes of docs and legal before signing. where the volume is over 20 signs a month, I have never seen this.

? wdym? have you ever worked in a sales team. getting a contract signed = payday = commissions = leaderboard placement = everything. nothing else matters to sales people.

This can be very industry specific. For example bfsi cares a lot about regulator compliances, so talking about those in your outbound might work really well. It's also a lot of trial and error with what catches attention. SDRs who have worked in bfsi would have great inputs on this.

Curious what makes you think crms don't have this functionality

I can help!